South African Music Label Signs Local Flavour N’abania

From the Nigerian Leadership
by Anthony Ada Abraham, 10th March 2012

News reaching Entertainment Rendezvous has it that Nigerian highlife musician, Flavour N’Abania has signed a record deal with a south African Record Label.

This is coming in the heat of the diplomatic row between the two countries over the unlawful deportation of its citizens.

According to Soul Candi marketing head, Lucky Mphilo, “Soul Candi Records is over the moon after signing the highlife superstar. This is definitely a big one for our label since Flavour is currently a hit on the continent, particularly in West Africa where his music genre, highlife, has long been popular,”

“With this deal we hope to make our foray into the West African market, which has not yet been tapped into by a South African music label.”

He said the fact that Nigerian films are widely accepted in South Africa was an indication that there was a market for West African music locally.

“We will repackage his album and add new songs. We are quite confident we will crack it with this one,” he said. “Flavor’s music has exploded in Africa and we are thrilled to be his home here in South Africa,” Soul Candi label manager Allan Nicoll said.

Flavour signed with Soul Candi last week, paving the way for his album, ‘Uplifted’, to be sold in South Africa.

N’Abania’s popular Nwa Baby was inspired by a classic highlife tune called Sawa Sawa Le by Rex Lawson, one of the all-times highlife stars from Nigeria.

The highlife genre originated in Ghana as a blend of brass band music with the more danceable and less established rhythms of rumba and calypso in the 1930s.

Highlife is popular in Nigeria, Ghana and neighbouring countries and is said to have paved the way for the better known Afro-beat style.

Some other musicians who have enjoyed the same feat are D’banj, PSquare and so on.

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About Rob

Born and educated in Zimbabwe, Africa, I grew up with in an environment much different from the one that I find I now live in. In some ways I find that the third world has a more appropriate sense of moral standards in comparison to the so called first world. When you are brought up in an environment that expects you to be totally self sufficient and prepared to make your own destiny you develop a strong sense of Entrepreneurship early on in life. You learn a “can do” attitude and become multi skilled. I have been amazed to find that living in a first world country so many people have little or no ambition in life. There is no sense of pride in achievement and everyone follows a set pattern because it is unthought-of to break societies trends. What is the purpose of going to university to become a travel agent? Why spend years educating yourself to sell yourself short at the first hurdle. True visionaries have learnt in this claustrophobic society of the first world to think outside the box. Measured success has come from individuals that learnt to apply themselves through hard work and the ability to see an opportunity and apply themselves accordingly. I was educated in a country that has a record internationally as having a society that are regarded as being the most highly educated people in Africa. That is not to say that they are academically perfect, but they have a practical knowledge that sets them aside as being unique in their ability to take what they learn around them and apply it to their own circumstances to adapt and be successful in ways other societies cannot. I am proud to be a part of this community, and proud of my heritage. As an individual I have learnt over time to have an appreciation for things I never quite understood before I was subjected to the big bad world. I am most certainly not perfect, and far from where I would like to be at in my life, but it is a journey along many roads, and with many adventures and tribulations along the way. Those of you that join me on this blog will find the thoughts, feelings and ideas that this journey generates for me. So I welcome you, and if you like what you read, give me a shout, I would be glad to hear your thoughts and opinions.

Posted on March 14, 2012, in African Musicians, New Artists, News and tagged , , , , , , , , . Bookmark the permalink. Leave a Comment.

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